Trends Report
You must choose one of the following two companies:
• Starbucks
• Nordstroms
You will research your company and prepare a report.
Requirements:
To be considered effective, your report must:
• Describe your company’s service philosophy, including:
• What makes this philosophy unique
• How the philosophy has led to success
• Define/explain trends that may affect your company’s human capital (i.e. changing demographics, globalization)
• Explain, in detail, how one of these trends is impacting/will impact your company, including:
• Risks the company faces if they don’t effectively address the trend
• Outline at least two ideas for how the company can leverage their service philosophy to minimize the impact of this trend
• The report must be 2-3 pages in length.

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